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SC’s Competitive


Tire Industry





n November 2014, Michelin North America made history when the company debuted plans

for the world’s first manufacturing plant to build revolutionary airless radial tires in

Piedmont, SC. The new 135,000 square-foot facility signifies a $50 million investment and

represents Michelin’s 10th manufacturing facility in South Carolina and the 16th in the US.


is working with Michelin to recruit for the new

facility in Piedmont and their other expansions in the

state. This cements Michelin’s presence in South Caro-

lina, the home of Michelin North America’s corporate


According to a Michelin press release, the new facility

will produce the MICHELIN® X® TWEEL® Airless Radial


. This non-pneumatic tire brings together the tire

and the wheel assembly into one solid unit. In layman’s

terms, that means it doesn’t use air, so it won’t go flat.

The birthplace of this revolutionary design is South

Carolina, so it only makes sense that it be manufactured

here as well.

“The TWEEL being built here in South Carolina is yet

another dramatic example of Michelin’s long-standing

commitment to breakthrough innovation,” Pete Selleck,

Michelin North America chairman and president, said in

a statement. “The TWEEL concept was born at Michelin

Americas Research Company in Greenville, SC, one of

Michelin’s three global technology centers, and now the

TWEEL will be manufactured right here in the Greenville

area to satisfy a growing commercial market.”

This innovative approach has been a hallmark of Mi-

chelin in South Carolina since it first came to the state

four decades ago. readySC has worked with the com-

pany from the beginning, tailoring training programs

specific to the organization’s needs. As skill requirements